MetaViu empowers landowners to own the advertising market in metaverses through high-level placement distribution and decentralization in existing metaverses (Stage 1) and by ensuring equity & scalability for landowners towards mass-market adoption (Stage 2).

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Table of contents:

• Summary
• Why Decentralized Advertising
• The Community
• Story of a Chained Marketer
• The World
• Advertising in the Metaverse
• Why Now Matters
• The MetaViu Roadmap
• Meet The MetaViu Team

Summary

Metaverse, blockchain technology, and NFTs are bridging our physical and digital world as never seen before. To gain the early-mover advantage, a couple of companies have jumped on the bandwagon: moving into popular metaverses, opening branches, and purchasing land. It is only a matter of time before others will follow suit.

And to market themselves to new audiences in this new world, they will desire to advertise their products and services.

In conventional markets, these companies purchase ad placements in substantial quantities to achieve ad density both online and offline. Whether the consumer enjoys it or not, ads are everywhere: there is little say about where, when, and what kind of ads they encounter.

It won’t be long before companies start purchasing land solely for ads, some already have. This would be a dangerous development to the metaverses’ philosophy of a decentralized society. Insert MetaViu: our goal is to keep advertising decentralized in the metaverse by avoiding the mistakes which monopolized the current real-world advertising market.

This can only be achieved by decentralizing the advertising market bottom up. MetaViu’s team of experienced entrepreneurs and marketing professionals enable landowners — or as we like to call them: Mad Men — to gain full and effective governance of the advertising market. By owning a piece of the entire advertising market, these Mad Men will collectively ensure that no single entity controls the gears of advertising in this decentralized world. (Mad Men is, of course, a reference to our favorite TV show)

Why Decentralized Advertising

Marketing dictates many aspects of our lives without us often realizing it. They influence our wants and needs more than we can imagine.

“Need creation” is a strategy through which consumers are persuaded that a product is not a privilege, but a necessity.

Milk is a great example. We think it is a necessity. But in fact, it’s not.

“Got milk?” and other influential campaigns planted the idea that “you can’t go a single day without milk”. While in fact, this isn’t necessarily healthy.

Companies such as Facebook play a pivotal role in society’s polarization due to their bubble-creating algorithms. They have created an environment where the only factor that matters is the amount of money spent on ads.

MetaViu is the answer to the threat of advertising monopolies by decentralizing and distributing billboards and banners to Individual Landowners (Mad Men), ensuring no single entity holds sole power and control over the advertising market.

The Community

Imagine a community of like-minded people working together, sharing knowledge, and enjoying a steady daily income through their own, personal, billboards in their backyards. A community of Mad Men who play by the same rules. Everyone has a say on what is displayed on their billboard, which causes they support, and what to restrict. A truly decentralized advertising market.

Crypto allows us to detract from powerful entities dictating our everyday life. We can decentralize all elements of life, even those we thought we had no power over.

MetaViu will launch with billboards and banners, but that is just the beginning. What if WE, consumers, could directly influence how companies and other advertisers talk to us? What if we could dictate the terms and conditions, the rules of marketing, in this truly decentralized world? What if we controlled how marketing is executed?

This is what MetaViu works towards.

We are creating the very first Decentralized Advertising Platform: a platform giving people both the freedom to earn a steady income through their metaverse lands and own the advertising market, with MetaViu acting as an intermediary between landowners and brands.

We want to give power to people to create a more equitable world.

Currently, we can’t influence how companies conduct their marketing. They control advertising placements and money. They dictate marketing rules. They tell us what we should buy, when and for how much.

In metaverses, anything is possible. MetaViu believes that the market, the people, and consumers should dictate the rules of the game. By vastly fractionalizing the advertising market, no single company or entity can hold power over it, truly democratic marketing.

Story of a Chained Marketer:

One of our team members has been fighting a battle his entire professional life. Let’s call them K.

For over 8 years, K has worked in marketing, from top positions in industry-leading companies, to founding his own marketing agency.

Yet, K kept running into roadblocks. The companies that had asked him for help, the people that worked with him, and his immediate bosses, all saw marketing merely as a simple sell.

Everywhere, he encountered the same attitude towards marketing.

But for K, marketing is so much more. It’s not just the simple phrase “buy our product, it’s the best”. For K, marketing should inspire. A marketing campaign should move people, they should experience a wide range of emotions, much like a movie would.

It should make people wonder, reevaluate their choices and celebrate life.

Unfortunately, only a few people share K’s vision. Most merely care about money, resulting in boring, purchase-driven, or attention-grabbing marketing strategies.

K’s idea of the perfect marketing strategy is when each product is advertised as exactly what the end consumer deserves. The start and the end of an ideal marketing strategy is the consumer.

Through the emerging decentralized world, this could actually be possible.

The World

In a world where everything revolves around money, individual consumer needs get lost. People feel powerless against powerful centralized entities, shunning having their voices heard.

As more people start to enter metaverses, companies have no other choice but to get involved as well. Unfortunately, their philosophy likely won’t change. They will come with the same, power-driven attitude.

But the crypto world is different. It is decentralized. And so should be the advertising market. We should dictate the rules in this new world on what we want marketing to look like.

With NFTs enabling us to own parts of the internet, let’s own our wants and needs too.

Advertising in the Metaverse

Most popular metaverses have a limited number of land available for purchase. Most are owned by people. Unless the community votes to add more land for purchase, current popular metaverses will remain having a fixed number.

Landowners can do whatever they want with their land. There are no content limitations or restrictions as of yet. People choose the terms, DAOs (Decentralized Autonomous Organizations) vote for changes, and governance is decentralized.

Different organizations unite landowners, such as the Digital Landowners Society (DLS). They empower, help, and provide landowners with tools to become more independent and build communities. These pioneering DAOs are an example of the power landowners hold in the metaverses.

While in the real-world advertising and marketing create and dictate considerable parts of our lives, in the metaverse people can take the steering wheel into their own hands and dictate the rules of the game.

Landowners have the ability to tighten the grip on companies and corporations alike, restrict them from advertising or ban them from entering their lands. The community understands that they have real, measurable influence.

It is obvious that the future of advertising is decentralized advertising.

MetaViu Genesis Collection

MetaViu is a platform through which landowners are better equipped to monetize their land. Empowering landowners is one of our main objectives and values. Our platform provides tools that are much needed in today’s vast metaverses.

By the end of July 2022 our team will launch a NFT collection — MetaViu Genesis.
This will be 7777–3D billboards specifically designed for the Decentraland metaverse.

NFT Billboards will come in three shapes: Double, Triple & Quadruple. These are two-sided, three-sided, and four-sided billboards that vary in visual features & effectiveness.

• Double billboard: two sides to display content
• Triple billboard: three sides to display content
• Quadruple: four sides to display content

The more sides to a billboard the more effective advertising, and consequently, the demand from the advertiser’s side.

Billboards will be available to be minted through our website — https://metaviu.io.
Mint prices TBA.
You can mint up to 30 NFTs with your MetaMask wallet.

After the minting period, NFTs will be revealed for users. Reveal will be randomized, and users will get one out of three aforementioned types of billboards.

You can already check visual features of our billboards on our website.

Owners of the MetaViu Genesis Collection are automatically whitelisted for the next metaverse NFT collection release.

Once minted, you can place NFT billboards on your land and instantly make them available to advertisers through our platform. You can manually indicate the daily price you’d like to charge advertisers. You can claim 85% of the revenue generated from the NFT billboard at the end of each day or choose to wait and accumulate it.

As said, by minting 3D NFT billboards you become what we call a Mad Man, which includes several benefits and perks.

With a team of experienced professionals, we feel confident that we have what it takes to bring quality brands and crypto projects into the metaverse who are ready to advertise on your billboards. All of us at the MetaViu team have vast experience in our respective fields, including in sales, marketing, IT management, and R&D. This ensures an in-stream of companies and projects ready-to-pay for your advertising spaces.

In addition to a steady income, you become a partial owner of the platform. This means that you own a piece of the advertising world in metaverses. This has far-reaching implications and benefits, since the metaverse as a concept is evolving and becoming more relevant every day.
When important decisions need to be made, the MetaViu team will turn to the Mad Men community for a vote, because your voice counts.

Why Now matters

Interest in metaverses from leading corporations, VCs, and institutional investors is continually growing. Others will quickly realize metaverses’ potential prompting them to secure their place in this new relevant space, pouring tons of resources in to gain the upper hand. Needless to say, soon might be too late.

The time which landowners currently have to get a hold of the advertising market is limited.

But the community has the ability to build and secure a truly decentralized and equitable advertising market that treats its members equally. One in which the community’s needs and wants aren’t dictated, but one where they are at the forefront.

We want to build a community of landowners sharing knowledge and supporting each other to become profitable businesses and make passive/active income on their land.

Our team ensures an in-stream of companies, announcing partnerships and advertising opportunities in our Discord and community platforms. As mentioned, all individual landowners will have the freedom to choose advertising content and pricing through their user platform. As such, we avoid company dictatorship, and any unwanted streaming.

Our Roadmap explains how we plan to develop MetaViu in the coming quarters. What we want to achieve, how we move forward, and what our vision will be in the future, this all depends on you, the landowner.

This is your land, your space, and your community. The MetaViu team is only here to facilitate communication, to ensure everyone gets a say, and help you monetize your placements efficiently.

The MetaViu Roadmap

Q1–2022

Developing the Platform Structure & Usability

To ensure seamless platform performance, the majority of the first quarter of 2022 focuses on developing the structure for both parties (individual landowners & advertisers)
We collaborate with a highly experienced and tech-savvy team of designers and experience makers, developers, and visionaries to create a user-friendly flow.

Q2–2022

Launch MetaViu Platform Beta

Our objective is to launch the Beta version of our platform at the end of Q2 2022. This will ensure that we are live and ready to interact with landowners and future interest parties alike.

Initiate Active Marketing Campaigns

The MetaViu team will launch marketing campaigns to attract potential buyers for placed 3D billboards, as well as attract new landowners. Our aim is to reach 8k Discord members by the end of Q2–2022.

Q3–2022

MetaViu Genesis Collection Drop

7777 NFTs are available to mint at https://metaviu.io/

Decentraland integrated into MetaViu Platform

Decentraland landowners can host MetaViu 3D NFT billboards on their land.

Final Version of the Platform

Launch the final version of the Platform in Q3 of 2022 after taking into consideration the feedback of users.

The Sandbox and Somnium Space integrated into MetaViu Platform

MetaViu 3D NFT billboards are available in additional 2 metaverses — The Sandbox and Somnium Space. Owners of lands in these metaverses can also mint and host MetaViu billboards.

Bring in initial advertisers to the MetaViu platform

First sales from the buyers’ side initiated

Q4–2022

Have at least 1k Landowners on the Platform

Increase in community members, advertisers, profits, and trust. With the help and feedback of the community, we plan to attract more Landowners to our Platform. This will ensure they use the platform with ease and get a steady income from their land by the end of the year.

Reach 2,000+ ad sales on the platform

Benefitting landowners with financial, as well as experiential benefits to move forward.

Add more metaverses onto the MetaViu platform

By Q4 of 2022, we will integrate additional metaverses on the platform

Continue to innovate via partnerships, advertiser relationships, and supporting digital landowners

Attract more and better brand deals & partnership opportunities for our individual Landowners. With more advertisers moving onto the platform there will be more options created for everyone, based on industry, price, and preferability.

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Meet The MetaViu Team

Nodo - Team Lead

With 10+ years of experience in the advertising business, including founding and managing 4 tech startups, Nodar is the visionary leader of the project. He is excited to bring decentralization into the advertising market through MetaViu.

Vakho - Tech Lead, Smart Contracts

Vakhtang is an experienced software and Blockchain developer, technology visionary and problem solver. He has 10+ years of experience in building core backend systems for companies in the US and Europe.

Eliso — UX /UI Design

Eliso has 7+ years of experience in product design, E-Commerce, UI & UX design, web, mobile, service application and FinTech sectors. Eliso prides herself on her creative problem-solving skills. With her 360 experience in design and curiosity for platforming new solutions, she adds innovative perspectives to our team.

David — Advisor

David is an active member of the Ethereum community and leads the Digital Landowners Society (DLS) since 2021 (DLS members own hundreds of lands in leading metaverses such as The Sandbox and Decentraland).

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